General Motors, Chrysler and Ford's Revolutionary Cars and Failures

Nothing says cool, hip and exciting like a Ford.

Well, maybe not. But the U.S. carmaker is trying to change its image as it launches a new marketing campaign for a fuel-efficient, small car it hopes will help pull it out of a slump.

Ford has picked 100 everyday Americans who will test drive and live with the new Fiesta, a compact car aimed at competing with those made by Toyota and Honda.

Ford has picked 100 everyday Americans who will test drive and live with the new Fiesta, a compact car aimed at competing with those made by Toyota and Honda. The 100 "young trendsetters," as Ford calls them, will share their opinions on all kinds of topics through social media outlets ranging from Facebook to Twitter to YouTube.

The "agents" applied for the opportunity online, posting short videos on YouTube explaining why they would be the best representative agents for the "Fiesta movement." More than 640,000 people have viewed the applications on YouTube.

Ford, like its counterparts in Detroit, hopes that one car will help save the struggling automaker. But unlike General Motors, which is putting its energy and brand behind an electric car, Ford is hoping that a small, compact will be hip enough to revive its image.

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