SAN CARLOS, California — The Tesla Model S will make a high-profile appearance on the CBS Late Show with David Letterman on Wednesday night, April 29, according to the California automaker and the talk show's guest list.
"It will likely be the first fully drivable car to appear on Late Show with David Letterman," according to a statement by Elon Musk, Tesla Motors chairman, product architect and CEO. "I'll be on the show along with the car, and I am looking forward to a lively conversation with Dave, a fellow sports-car aficionado and Tesla fan."
Tesla noted that internal-combustion-engine cars are prohibited from the talk show set due to environmental regulations.
The appearance by the electric automaker on the popular talk show is yet another indication of how the company is carefully steering its products into the popular culture. Model S deliveries are slated to begin in 2012.
Letterman frequently centers his monologue and Top Ten List around cars. On January 16, he took aim at Detroit automakers during the 2009 Detroit Auto Show, saying: "The auto companies are saying they've got new products, new attitudes and they're starting a new chapter. Yeah, Chapter 11."
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