SHANGHAI — Porsche unveiled its entry into the luxury sedan Auto sales rose 10 percent last month in China to a record, and exceeded sales in the United States for the third month in a row as the world’s largest single-country market. That has prompted automakers from around the world to pay particular attention to the Chinese market, with a range of models to be introduced here.
Subcompacts and very small and simple minivans are the fastest-growing segments of the Chinese market. But China has also emerged as the world’s second-largest market after the United States for a growing number of luxury car brands, and become the focus of energetic marketing by luxury manufacturers.
The global economic slowdown, which trimmed Chinese growth to a still respectable 6.1 percent in the first quarter, has hurt luxury car sales, although less than in many other markets. Luxury car sales fell 8 percent in the first two months of this year compared with the period a year ago, according to the research firm J. D. Power and Associates.
“This year there will be some impact, but when the economy recovers, this segment will also grow,” said Yale Zhang, a Chinese market forecaster in the Shanghai office of CSM Worldwide, a global automotive consulting firm.market here on Sunday night, the eve of the Shanghai auto show. It was the latest confirmation of the importance of the Chinese auto market and the first time that Porsche has entered a new market segment at an auto show outside Europe or North America.source
No comments:
Post a Comment